BRANDS "R" US - Companies serve people, they are run by people, they are owned by people. Companies are the symptom of human drive.Just like us they are self serving, goal orientated, biased, corrupt but also intelligent, dynamic and unique.
Brands are the front where companies meet people. This blog is intended to chart new knowledge of how brands and people live together. By sharpening brands there are mutual gains for companies, people and our global environment as a whole.